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Hopes Rising – A campaign for mental health at QCH

Hopes Rising Campaign

The Campaign for Mental Health at Queensway Carleton Hospital

We take great pride in the many campaigns and projects we have worked on for our good friends at the Queensway Carleton Hospital Foundation, beginning with the successful Care Grows West campaign way back in 2009.

Our latest multi-media campaign, Hopes Rising is a $5 million fundraising campaign to enhance the level of care for a rapidly growing number of adults and families in the Ottawa community whose lives are being touched by mental health. It is a campaign inspired by the hopes of families throughout our community to enhance acute mental health services for adults of all ages.

The Right Care, At The Right Time, By The Right People And In The Right Setting.

Funds raised through the Hopes Rising campaign are supporting an extensive renovation of an aging Mental Health Unit, enhanced emergency programs and services for people in a mental health crisis and, stronger connections to community mental health support services. Queensway Carleton Hospital’s Mental Health Program is the sole provider of acute mental health services in west Ottawa serving a population of over 400,000. It operates a 24-bed inpatient unit as well as day treatment programs, assessments, emergency consultations, inpatient liaison and mental health outreach clinics in the Ottawa Valley.

Hopes Rising, a Campaign Inspired By Staff, Patients and Families.

In developing the Hopes Rising campaign, we were privileged to interview both staff of the Mental Health Program as well as individuals and families whose lives have been impacted by mental health. Their stories moved us through their bravery, honesty and strength. Their optimism and unwavering quest for hope were what inspired us to recommend the campaign theme  – Hopes Rising.

After presenting the overall campaign theme and mock-ups to leaders and staff  of the foundation and Mental Health Program as well as campaign volunteers, we worked closely with the Marketing & Communications Manager of the QCH Foundation to produce a series of short videos, campaign brochure and display materials.

Since being launched the Hopes Rising campaign has received considerable support from individuals as well as community groups and other charitable foundations. Interested in supporting the Hopes Rising campaign? Please visit hopesrising.ca




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