Professor Philip Kotler, considered by some as the father of modern marketing, once said, “If you are not a brand you are a commodity. Then the price is everything and the low-cost producer is the only winner.”
In the battle for awareness, revenue, market share, customer loyalty, competitive advantages and the hearts of donors, the hard truth is that brands thrive and commodities struggle. If you’ve decided that a logo is all you need to create your brand then, you may end up with a nice logo but you will not have a brand. Building brand awareness and loyalty goes well beyond the logo. Brands that contribute to meeting organizational goals start with a clearly articulated strategy and take a comprehensive approach to brand building.
If you want to invest in building a strategically-driven, creatively delivered brand that is an asset for your organization, we can help.
Designed and delivered to build brands that deliver.
Etiam et elit in metus tincidunt condimentum eget a dui Class aptent taciti
Brand research is an invaluable tool that always should be part of creating, developing, monitoring and managing brands.