Graphic design is what powers logos, websites, posters, infographics and more.
These days, almost anyone can design a logo, website or a social media campaign. And that’s often the problem - anyone does. That’s not intended to be a knock on people who are forced to wear multiple hats, try to learn skills on the fly and work with low-cost design tools and an extremely limited budget.
“Effective design should solve an acknowledged problem”
In our view, truly effective design takes talent, focus, experience and a process that includes strategy. Effective design should solve an acknowledged problem, look visually appealing and engage audiences while meeting goals. Design is in everything we do.