Cleveland Leadership Group Website Design

Refreshing the website of a respected colleague

We’ve worked with Peter Cleveland of the Cleveland Leadership Group for a number of years. We first got to know him through our involvement with Bruyere Foundation where both Peter and Stephen McGill served as members of the Board of Directors.

Working side by side with Peter made it immediately obvious why he is such a highly respected advisor to entrepreneurs, businesses and charitable organizations. Over the years, we have called on Peter Cleveland to assist us with our strategic business planning and recommended him to our clients.

“Through McGill Buckley’s unique creative approach my service themes and site messaging were carefully recrafted to become more focused and succinct. Nadine Buckley and Stephen McGill designed precisely the website I was hoping for. Their work is superb.”

 ~ Peter Cleveland, Chief Executive Officer, Cleveland Leadership Group Inc.


A new website for the Cleveland Leadership Group

When Peter Cleveland approached us to review and revamp his website, we were thrilled and honoured to help. His original website was a few years old and had become a burden to maintain. Peter also felt that it did not accurately represent his current brand. It was also not suitable for mobile devices, given its' vintage.

A website redesign where everything was on the table

Peter asked us to take a fresh look at the structure, content, imagery, design and content management system. With the exception of his existing company name and brand identity, everything else was open for discussion and change. We started with the overall structure of the site and the development of a number of the key messages, brand benefits and possible visual focal points.

Once we had agreed on the new websites' information architecture, we moved on to design and building the new website using one of our recommended design and content management tools that would allow Peter and members of his team to easily update the website in the future. We also revamped the imagery of the new website including new corporate portraits of Peter and images of clients to support his many glowing testimonials.

Need our strategic and creative expertise?