National Printers had been our long-time offset and digital print supplier when they approached us to help them develop a marketing campaign to introduce their new large-format printing services.
We took the opportunity to develop marketing strategies and materials for the new service and review how National Printers was positioned in a very competitive market.
At our recommendation, the owners and senior managers of National Printers rolled out a new website, packaging, collateral materials, vehicle graphics and stationery package, tagline and updated brand messaging, which McGill Buckley planned, designed, wrote and executed.
