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Launching a Digital Printing Division

National Printers Go-Big Campaign

National Printers had been a long time supplier of ours when they approached us to help them develop a marketing campaign to introduce their new large format printing services.

We took the opportunity to not only develop marketing strategies and materials for the new service but to also review how National Printers was positioned in a very competitive market. At our recommendation the owners and senior managers of National Printers rolled out a new website, packaging, collateral materials, vehicle graphics and stationery package, tagline and updated brand messaging which McGill Buckley planned, designed, wrote and executed.

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