Branding A Business Accelerator

Branding Twelve7 Ventures Ottawa

Launching A New Kind of Business Accelerator in Ottawa

Getting the opportunity to brand a new business accelerator in Ottawa was exciting for us on a couple of fronts. First, it reunited us with two former clients from Interis Consulting as they launched their new business. Secondly was the mission of Twelve7 Ventures; to help startup companies build a great team, deliver exceptional products and services and grow a base of loyal customers. As business owners ourselves, we appreciate their no-nonsense approach. 

Led by three partners, all experienced, hands-on entrepreneurs who have built and sold companies, Twelve7 works with a select group of founders and follows a performance-driven approach. 

We were brought in early in the process while the partners fine-tuned their business model, vision and messaging. Their name, which we very much liked, was inspired by their goal of helping businesses reach $12 million in annual revenue within seven years. 

“McGill Buckley was a fantastic branding partner. Our team was impressed by their approach, knowledge, quality of work and passion.”

~ Andy Bayandor, CEO

Things moved quickly, from initial discussions to brand development, messaging, logo design, collateral materials, social media profiles and website design to brand launch.

Twelve7 is undoubtedly a decisive group of businesspeople. All told, from the time we first met over breakfast to having an approved logo, live website and marketing materials took about six weeks. 

Our branding work with Twelve7 Ventures included

  • Developing a concise brand messaging platform

  • Designing their new logo, core collateral and visual guidelines

  • Planning and building a simple, one-page website

  • Helping to set up their LinkedIn company page

While much of our work in brand development has been in re-brands of struggling brands and brand refreshes to tired ones, creating a brand from scratch is always fun. That was certainly the case in working with Denis, Andy and Richard from Twelve7 Ventures. 

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