Creatine A New Brand For Ottawa's Oldest Hospital
Ottawa’s second-largest health care provider came to McGill Buckley with a troubling brand situation.
At the time, they were known as SCO Health Services.
In spite of being a vital part of the Ottawa healthcare community for well over a century, and being the area's second-largest healthcare organization, they were suffering from low awareness of who they were, what they did and why they mattered.
This awareness issue was having a direct impact on their ability to raise funds and attract staff.