Hendry Warren Evolves to HW Partners
Hendry Warren LLP had built its business and reputation the old-fashioned way, by showing up for clients, earning their confidence, and delivering consistently sound advice over time. For more than 20 years, they’d quietly worked hard to become one of Ottawa’s most respected accounting firms, serving entrepreneurs, families, individuals, professionals, and non-profits.
But while the firm had evolved, the current partners believed its brand hadn’t kept pace. With a new generation of leadership and a growing team, they wanted a brand that reflected who they are today and where they’re going next. One that positioned them not just as accountants, but as trusted advisors who help clients navigate life’s financial complexities with clarity, confidence, and a calm, human approach.
Strategy Before Everything Else
Hendry Warren LLP had strong name recognition, but it also felt tied to earlier chapters. With the support of the partners, we recommended a shift to HW Partners, a name that retained the firm’s legacy while signalling a broader team and a more modern, human tone. The new name honours the original founders but reflects a forward-looking firm that’s built on partnership, in every sense of the word.
A Brand Name Evolves
Hendry Warren LLP had strong name recognition, but it also felt tied to earlier chapters. With the support of the partners, we recommended a shift to HW Partners, a name that retained the firm’s legacy while signalling a broader team and a more modern, human tone. The new name honours the original founders but reflects a forward-looking firm that’s built on partnership, in every sense of the word.
