Marketing to schools and district-wide programs
McGill Buckley was hired as the marketing agency of record by the Ottawa-Carleton District School Board after initially helping to research and write a five-year marketing plan. After the plan was accepted by the management and board of trustees, we were the successful bidder on the RFP to implement the new marketing plan.
Over the course of the next several years, we were involved in dozens of individual projects and campaigns that helped promote individual schools, student and staff success stories, specific initiatives and district-wide programs.
We worked very closely with individual educators at the school level as well as the senior staff in the Communications Department and Curriculum Services Department.