Strong On All Fronts, A National Fundraising Campaign for Support Our Troops
Working on branding a national fundraising campaign to support the brave women, men and families of Canada's military community was an honour. It also presented an opportunity to learn the depth and breadth of sacrifices that these selfless Canadians make for the rest of us.
Working closely with our frequent partners at Hussey Consulting and the senior fundraiser at Support Our Troops, we immersed ourselves in military life's realities and the stories that we knew Canadians needed to hear. There were countless stories of bravery, heartbreak, resilience and inspiration.