These stories, our memories of growing up in a military family and many conversations led us to propose an umbrella campaign theme of - Strong on All Fronts. It was a theme intended to celebrate both the women and men who serve and the families who serve in their way. Inspiring Canadians to step up and support military members and their families was the goal. 

Based on an initial draft written by Wayne Hussey, we began to edit the case for support and reviewing thousands of possible images and videos that could set the right tone. In the end, we delivered a 24-page case for support that told the stories of lives in service, challenges faced and how Canadians could help.