Brand Architecture and Deliverables

There were dozens of projects that we would work with St. John Ambulance on but first we needed to get their brand platform organized through a cohesive strategy and brand visual standards. The visual standards included a new brand architecture that assigned specific colour palettes to the core areas of the organization; First Aid Training, First Aid Products and Community Services. The goal was to build recognition and understanding of the organization. We also produced:

• A new look and feel to all first aid training materials. St. John Ambulance was training one million Canadians each year. 
• A revamp of the packaging for their first aid products and their first national catalogue and online store.
• Revamped messaging collateral materials for their three core service areas
• National PSAs for distribution to media across Canada
• A logo and materials to celebrate their 125th anniversary

Every branding project for a non-profit has its unique nuances and challenges. Refreshing the brand of a century-old not-for-profit brand was filled to the brim with nuances, challenges and a host of special considerations. We loved every minute of working with St. John Ambulance.