Orchestrating A New Independent All-Suite Hotel Brand

With the 2019 re-branding of The Carleton Suite Hotel in Ottawa, we completed a hat trick of branding independent hotels in our home town. As Ottawa’s newest independent all-suite hotel, The Carleton Suite Hotel joins its sister hotels, The Lord Elgin Hotel and The Metcalfe Hotel as Ottawa hotel properties we have had the pleasure of branding and re-branding.

Over the years we’ve worked with hotels across Canada and in the United States. Working with major hotel brands like Marriott and Westin can be incredibly rewarding. But taking on the challenge and clean canvas of branding an independent hotel is something we’ve always loved to embrace.
 

Starting with the Story of the Man Behind the Name, Sir Guy Carleton

We started the process of branding the Carleton Suite Hotel by sitting down for a discovery session with the management team and representatives from the ownership group. It turns out that the late founder of the ownership company had a long-held wish to have one of his hotels named after Sir Guy Carleton, a famous figure in the history of Canada. While the hotel had been operating for a number of years under the flag of an international hotel chain, the re-branding was to be the first step in a re-imagining of the hotel and building.