Reimagining a century-old national public health association
In early 2017 we were approached by the Executive Director of the Canadian Public Health Association (CPHA). He had been given our name by the owner of a local web development company who was familiar with our work and reputation in the area of branding healthcare and not for profit organizations. An initial informal telephone conversation about the processes and philosophies behind branding turned into a great rebranding project for an important, century-old national health association.
Where we began with the rebrand
Like we have with many other successful rebranding projects, we started our work with the Canadian Public Health Associations with a series of in-person and telephone brand discovery sessions with key stakeholders. During those sessions which we planned and facilitated, we examined current perceptions, organizational objectives, key issues and various audiences. After the brand discovery sessions were completed we prepared a presentation of our findings which included where we thought the CPHA brand was and, more importantly, where we believed the brand could go.