Creating an integrated fundraising campaign for support for Bruyère
Over the course of several years, we helped Bruyère Continuing Care in Ottawa rebrand themselves, drive the fundraising success of their annual Radiothon for Bruyère Foundation and play a significant role in dozens of branding, fundraising and communication projects.
One of our favourite projects for Bruyère was the theme development, branding and design of the transformative Life Changing fundraising campaign, collateral materials and case for support.
Working closely with the President of Bruyère Foundation at the time, as well as board members, foundation staff and the in-house communications team we were tasked with creating an overarching theme and visually branding a campaign with an ambitious goal to raise $30 million dollars over multiple years.
Funds from the campaign would be used to transform care across Bruyère and support groundbreaking research in brain health, independent seniors' living, hospice and geriatric care. It was to be the largest single fundraising campaign in the 175-year history of Bruyère.