website design

ideas matter

website design services

Strategy Before Technology.

As a marketing agency driven by strategy and creativity, we come at website design and development projects from a different perspective than many website development firms.

While technology is critically important, it’s not where we begin in any website design project we work on. Instead we begin the process by making sure that everyone agrees on a clear strategy on how the website will help deliver measurable, helpful results.

Some of the key questions we want to have answered are:

  • What should the website deliver for the business or organization?
  • What will our website visitors be looking to do when they arrive?
  • How will we measure the success of the website?
  • How easy will it be for our clients to maintain their websites?
  • What role will the website play in building the brand?

Making sure that everybody is on the same page is what we strive for.

Our Approach To Website Design and Development

We take our in-house capabilities in strategy, writing and design and work in close collaboration with carefully selected associates and like-minded firsm who bring considerable expertise in:

  • Search Engine Optimization (SEO),
  • Digital Strategy,
  • User Experience,
  • Front and Back End Development
  • Google Analytics
  • Social Media
  • Pay-Per-Click (PPC) Campaigns
  • CMS platforms such as WordPress, QuickSilk, PageCloud and others

Our website projects are typically broken into the following phases:

Phase 1 – Website Planning & Strategy

Phase 2 – Information Architecture & Wireframe Design

Phase 3 – Visual Design

Phase 4 – Content Development

Phase 5 – Development & Testing

Phase 6 – Launch & Ongoing Development

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