ideas matter

marketing plans

Deliver the right messages to the right audiences, at the right time with a marketing plan


Right messages. Right Audiences. Right Time. Doing these three seemingly simple yet interconnected things mentioned is often tougher than it would seem.

While it may appear obvious to promote the value of developing a marketing plan, we often come across organizations who are spending thousands if not hundreds of thousands of dollars on marketing with little more than a spreadsheet as their roadmap.

Others cobble together a few of the tactics du jour and call that a marketing plan.

These approaches almost never work and in the rare case that they do – it is hard to figure out why. It’s harder to sustain success.

Marketing Plans should:

Allow everyone to get on the same page in terms of company goals, marketing objectives, strategies and tactics. It’s worth noting that the lack of buy-in is one of the biggest failings of most marketing plans.

Bring open, objective, market-focused opinions to the planning process. Never come to the table with minds already made up about what you need to do.

Set realistic, easily measured and monitored goals, budgets, schedules and expectations.

Identify barriers to success whether they be financial, human, product, service or market-based.

Will be without fluff, technobabble and filler information. Never content-stuff a marketing plan.

Be based on the strategies, tactics and tools you need, not what others have to sell.

Working in collaboration with you and your team, McGill Buckley can deliver a finished marketing plan that you can execute on your own, with ongoing involvement from us. In many cases, we have been asked to play a lead role in helping the plan come to life.

Talk to us about helping with a marketing plan that will help meet your goals