marketing

ideas matter

Marketing Consulting Services


There has been a subtle shift in how people have asked to work with us over the past few years. Increasingly we are being asked to provide on-demand and ongoing marketing consulting services. And we’ve been more than happy to accommodate.

Independent and Objective Marketing Advice

While we continue to act as the agency of record for a number of clients and act as a senior-level creative team for marketing campaigns and projects, we are also frequently asked to provide independent and objective marketing counsel and consulting to leaders, in-house teams and organizations.

Why Outsource Strategic Marketing Counsel?

In a number of cases, clients simply don’t have the resources or immediate need to hire a full-time Chief Marketing Officer (CMO) or senior level marketer but do have a regular need for experienced and practical marketing guidance.

In other cases they find themselves struggling with a certain type of marketing projects such as product launches, competitive positioning, key message development or disruption in their marketplace.

Or, they find themselves looking for answers about a marketing program or digital advertising campaign that is under delivering.

In cases like these and more, we come in for a few days a month, a few weeks or part-time for to help guide critical decisions and ensure that there is an objective marketing perspective at the table.

Marketing consulting services provided

Our marketing consulting services help in the following areas:

  • Writing of marketing strategies and plans.
  • Identifying clarifying and refining key target audiences.
  • Performance appraisals of media partners and suppliers.
  • Strengthening market positioning and competitiveness.
  • Identify marketplace opportunities.
  • Establishing dashboards for tracking marketing performance.
  • Assist with hiring marketing team members.
  • Mentoring of junior members of in-house marketing teams

In every marketing consulting engagement we bring experience, an understanding of consumer behaviour and an unwavering commitment to delivering measurable results.

Think you could benefit from experienced and objective marketing counsel? Feel free to get in touch with Stephen McGill today.