ideas matter

experienced, objective marketing counsel on demand

There has been a subtle but noticeable shift in how people have asked to work with us over the past few years. Increasingly we are being asked to provide on-demand and ongoing marketing counsel. And we’ve been more than happy to accommodate.

While we continue to act as the agency of record for a number of clients and act as a senior-level creative team for marketing campaigns and projects, we are also frequently asked to provide independent and objective marketing counsel and consulting to leaders, in-house teams and organizations.

Why on-demand marketing counsel?

In some cases, clients don’t have the resources or need to hire a full-time Chief Marketing Officer (CMO) or senior level marketing team but do have a regular need for experienced and practical marketing guidance.

In other cases they find themselves struggling with a certain type of marketing projects such as product launches, key message development or a new or redesigned website.

In other cases they find themselves looking for answers about a marketing program that is under delivering.

In cases like these and more, we come in for a few days or a few weeks to help guide critical decisions and ensure that marketing programs and projects get back and stay on track.

Marketing consulting services provided

Typically, our marketing counsel services help our clients in the following areas:

  • Identify, clarify and refine the key target audiences that need to be central to marketing campaigns
  • Provide objective, unbiased reviews of proposals from media and other suppliers
  • Help strengthen market positioning
  • Identify competitive marketplace opportunities
  • Identify tools and processes for tracking marketing program performance
  • Provide input on hiring marketing team members
  • Coaching and mentoring of junior members of in-house marketing, creative and design teams

In every marketing consulting engagement we bring experience, an understanding of consumer behaviour and an unwavering commitment to delivering measurable results.

Think you could benefit from on-demand marketing counsel? Feel free to get in touch.