ideas matter

brand management

Many of the organizations that we have worked with do not necessarily have the resources, background or perspectives needed to continuously monitor, adjust and maintain their brand. Change is constant in almost any industry these days and quite often the impact of those changes needs to be viewed through the lens of branding.

In those cases McGill Buckley provides experienced brand management services on either an as needed or ongoing basis. Some of the situations that we have been called upon to bring a brand perspective to the table have included:

Naming of a new initiative to support an existing brand architecture.

Examining an existing healthcare brand prior to a major fundraising campaign.

Developing messaging to react to negative online comments.


Do you have burning brand questions that need answering?


Let's Talk Branding