branding

ideas matter

brand management services

Many of the companies and organizations that we have worked with do not necessarily have the full-time resources, background or expertise needed to continuously monitor, adjust and maintain their brand.

Change is constant in almost any industry these days and quite often the impact of those changes needs to be viewed through the lens of branding. So too should strategic planning, product/service development and customer service decisions.

On Call Brand Management Expertise

In those cases McGill Buckley provides experienced brand management services on either an as needed or ongoing basis.

Some of the situations that we have been called upon to bring experienced brand management expertise to the table have included:

Naming of a new initiative to support an existing brand architecture.

Examining an existing not-for brand prior to a major fundraising campaign.

Developing messaging to react to negative online comments.

Do you have burning brand questions that need answering?

Let's Talk Branding