ideas matter

beyond brand identity design

To many people brand identity design typically means designing a brand logo or wordmark. We don’t think that goes far enough.

McGill Buckley goes well beyond the logo only perspective by taking a comprehensive approach to brand design. We like to consider all aspects of a brand’s identity including where it will appear and how it will be used. We think context is key as is considering how the brand design may evolve over time. One of the biggest considerations that has evolved over the last few years is how a brand identity will translate into social media and digital applications.

Our thorough approach to brand identity design is broken down into two major categories –

  • brand messaging, which includes developing a brand voice, style, personality and,
  • brand identity design, which focuses on the entire look and feel of a brand.

The end product is a brand identity design system that resonates with employees, customers, donors, volunteers, investors and partners.

McGill Buckley’s capabilities in the area of brand design includes:

Brand logos, word marks, avatars, icons and website favicons

Brand collateral material templates and standards

Brand colour palettes

Brand architecture

Brand imagery and typography standards

Brand standard guideline manuals


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