Blog

Better Tools for Better Care Campaign

Jan 13, 2020

Posted in: Healthcare

A Fundraising Campaign To Advance Technology at Queensway Carleton Hospital.

Once again, McGill Buckley had the pleasure of working with the Queensway Carleton Hospital Foundation to assist with the development of an important fundraising campaign.

Working directly with the CEO of the Queensway Carleton Hospital Foundation and staff as well as senior management at the Queensway Carleton Hospital, McGill Buckley was tasked with developing a new campaign messaging platform, tag line and all-new collateral.

Better Tools for Better Care

Our concept behind the proposed theme for the campaign was the critical role that software, hardware and other types of technology and equipment would play in elevating patient care, improving operational efficiency and contributing to staff satisfaction.

It was a theme influenced by conversations with the CEOs of the hospital and foundation, members of the QCH medical team, past donors and executives from Ottawa's high technology community.