our work

ideas matter

royal canadian mint

Royal Canadian Mint Product Marketing

When the Royal Canadian Mint was casting about for a different creative perspective on the marketing of its individual coins and special coin collections they turned to the team at McGill Buckley for creative direction, campaign development, writing, design and production.

We were thrilled to get the opportunity to work with one of Canada’s best known brands and the producers of beautiful keepsakes that celebrate our history, people and culture. It certainly rekindled our special childhood memories of collecting coins.

We also learned quite a bit about this great country of ours through some of the product research that we carried out while developing creative concepts and content development. For instance, we learned that Canada’s magnificent Great Lakes hold one-fifth of the world’s fresh water. Perhaps, as proud Canadians we should have known that already?

Working closely and collaboratively with their in-house marketing managers as well as their key suppliers in media buying, printing and distribution, our extensive work with the Royal Canadian has included a wide variety of products, projects and campaigns from traditional to digital marketing programs.

One of our favourite and most intriguing projects with the Royal Canadian Mint was a very special newspaper and direct mail campaign to market limited edition coins celebrating the birth of a highly anticipated and world-famous baby. By George we had a blast working on that campaign and every other project with these fine folks.

Our services delivered to the Royal Canadian Mint included:

  • Creative Direction
  • Concept Development
  • Writing
  • Project Management
  • Art Direction & Design
  • Production Management
Return to Portfolio