marketing

ideas matter

strategic marketing services that drive results

McGill Buckley brings decades of hands-on experience in working with companies and organizations that need to deliver better marketing results. That usually starts with understanding what’s working and what is not.

We help develop key marketing strategies that lead to getting noticed, connecting with prospects and customers, outflanking competitors and measurable success in the marketplace.

Marketing Strategy Before Marketing Tactics

As avowed and enthusiastic proponents of a strategy before tactics marketing philosophy, we help companies and organizations get their marketing ducks in a row. By being thoughtful and strategic we help our clients avoid the mistake of a fire, ready, aim approach. It’s about doing the right thing, at the right time and for the right reasons.

Value Proposition

We can help your audiences understand what you can do for them easily, compellingly and in a memorable way. The most effective Value Propositions are those that address an actual need in the marketplace that isn’t already being addressed. Think Domino’s Pizza and their 30-minute delivery guarantee. McGill Buckley can help you discover your own unique value proposition and bring it to the marketplace.

Strategic Marketing Messages

Taking the time to research and write persuasive marketing messages that resonate with your audiences is critical to the success of your marketing programs. It isn’t enough to simply state what your products or services do. Effective marketing messages are written with the worldviews, wants and wishes of customers and consumers in mind.

Other marketing strategies that McGill Buckley can help with include:

Determining the core benefits of your products and services.

Developing plans to outflank your most daunting competitors.

Providing channel and media agnostic guidance.

Help you understand who your best prospects and customers are.
Ultimately, effective marketing strategies will help you inform and shape the development of an effective marketing plan.

Talk to us about strengthening your marketing strategies.