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Getting Your Ducks in a Row for A Brand Launch

Getting Your Ducks in a Row for A Brand Launch

As you can imagine, as a branding agency we’ve been involved in brand launch scenarios more than a time or two over the last two decades. We’re working on a couple of brand launches right now.

Just as there are all kinds of different brands, so too are there all manner of brand launch styles, formats and sizes to consider. In our experience, launching a brand is something that needs to

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