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Post under category: Branding

When Is It Time to Rebrand?

When Is It Time to Rebrand?

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As an agency that has worked on a wide range of brand and rebrand projects, we know that branding projects fall into a few categories: 

New brand

self-explanatory, a new company, product, service or cause. This type of project involves building a brand from the ground up, and that means, in our opinion, more than coming up with a name and logo

Brand refresh

an existing brand that is failing to

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Building Brand Loyalty One Service Call At A Time

Building Brand Loyalty One Service Call At A Time

At precisely the promised time, there is a respectful knock on the front door of our home.

Upon opening the door, a familiar warm smile, a polite greeting and introduction greet me. Years have added a few more lines to the face. But those lines seem to have deepened the warmth that radiates off the gentleman who has arrived to fix a finicky dryer.

Tony has been repairing appliances

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A tale of two brand experiences

A tale of two brand experiences

In the past couple of weeks, I’ve experienced opposite ends of the brand experiences spectrum from two well-known brands.

One was Crave TV, owned by media behemoth Bell Media and the other was Dollar Shave Club, the plucky start-up that initially got noticed thanks to a viral video put together by its founder and eventually acquired for $1billion by Unilever.

Issue Settled

With Dollar Shave Club, I had

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Getting Your Ducks in a Row for A Brand Launch

Getting Your Ducks in a Row for A Brand Launch

As you can imagine, as a branding agency we’ve been involved in brand launch scenarios more than a time or two over the last two decades. We’re working on a couple of brand launches right now.

Just as there are all kinds of different brands, so too are there all manner of brand launch styles, formats and sizes to consider. In our experience, launching a brand is something that needs to

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Five Reasons your RFP was declined

Five Reasons your RFP was declined

Okay, Our Five Reasons for Not Bidding on an RFP There are undoubtedly many successful agency-client relationships that begin with a Request for Proposal or RFP for short. There are probably just as many that never had a chance to bloom. For those of you who don't know, an RFP is a document made available or sent to firms who may be interested in submitting a proposal for a specific contract, project Read More

Brand Experience Builds Brands

Brand Experience Builds Brands

  Brands Can Thrive by Focusing on Brand Experience Two tales of brand experience. In January 2011, a Southwest Airlines flight from Los Angeles to Denver was delayed by the pilot and crew so that a desperate grandfather could get to the bedside of his dying three-year-old grandson before the little boy was taken off life support. In August 2017, an Air Transat Flight in Ottawa sat on a steamy tarmac for six Read More

Spring cleaning for brands

Spring cleaning for brands

A few weeks ago, it seemed like Winter in Ottawa would never end. Survival mode along with our furnaces kicked in daily. But now that the warmer weather is here with some encouraging regularity, it's time to put some spring back in our steps and our brands. While we believe that your brand is something that requires daily care, let's look at three areas of your brand that may need freshening Read More

Baffled By Rebranding?

Baffled By Rebranding?

If you are, you’re not alone. In fact, we’re betting you have plenty of company in trying to wrap your head around how to approach a looming rebranding project. As a branding agency, we get quite a few inquiries about possible rebranding projects. Every story is slightly different. Alarmingly, a significant number of people we talk to have no idea what a rebrand could or should involve. What is rebranding? At its Read More

Failure to Brand Launch

Failure to Brand Launch

When brand launches go bad You've been tasked with leading an important branding project for your company. Visions of glory and kudos dance in your head. You look forward to the waves of adulation coming your way. Months later you're exhausted and the kudos never came. Your brand launch became more of a brand meltdown. What went wrong? Allow us dear reader to offer up five of an almost infinite list of distinct possibilities. You did it for Read More

How Non-Profit Brands Are Different

How Non-Profit Brands Are Different

  Recently we were invited to speak at a breakfast meeting of some of Ottawa's leading charitable foundations. Our topic was - branding your not-for-profit organization. In the august audience were senior executives of non-profit organizations many of who were accompanied by members of their board of directors. We knew some of them including a handful of our own clients. Many we did not know at all. It was a scenario rife Read More