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Sparks Street Mall

More than a decade after it last appeared, people are still asking us about the internationally award-winning advertising campaign that we produced for Ottawa’s Sparks Street Mall.

When it first appeared it immediately had people talking, laughing and in some cases outraged. This short-term campaign made the front page of the business section of the Ottawa Citizen, was the subject of local call-in radio shows and received media coverage across North America. By taking a slightly off-the-wall approach the small budget campaign was able to stretch its budget considerably through earned media coverage.

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