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Queensway Carleton Hospital

Following the success of our branding campaign for Bruyère Continuing Care, McGill Buckley was hired by the Queensway Carleton Hospital Foundation to examine the proposed branding of a new $35 million fundraising campaign that would help to significantly expand the facilities and services at the Queensway Carleton Hospital.

After a series of focus groups and interviews with board members, senior management, staff, patients and donors we recommended a significant rework of the campaign brand which would include a new messaging platform and theme as well as a new look and feel. After working directly with the Executive Director of the foundation and the Director of Communications for the hospital the new Care Grows West campaign was launched at a major public event.

McGill Buckley was responsible for creating a wide variety of materials for the campaign including the new theme, all collateral materials, print, outdoor and broadcast advertising, website, social media, e-mail marketing and on-site signage.

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