Perhaps you could benefit from an objective outside perspective and some experienced input into developing the key marketing strategies that will drive the success of your marketing programs. McGill Buckley has decades of experience in working with companies and organizations to help them define some of the following key marketing strategies:
Unique Selling Proposition
We can help your audiences understand what you can do for them easily, compellingly and memorably. The most effective Unique Selling Proposition (USP) is one that addresses a need in the marketplace that isn’t already being addressed. Think Domino’s Pizza and their 30-minute delivery guarantee. McGill Buckley can help you discover your own USP and bring it to the marketplace.
Taking the time to discover, develop and express how you are decidedly different from your competition could be one of the best marketing investments you can make. Capturing a specific market position (such as Volvo did with automotive safety) can help audiences beat a path to your door. Internally a powerful position can become a lighthouse for strategic planning. McGill Buckley can help you determine a potent marketplace positioning.
Other marketing strategies that McGill Buckley can help with include: