marketing

ideas matter

marketing strategies drive marketing success

McGill Buckley has decades of experience in working with companies and organizations to help them develop the key marketing strategies that lead to connecting with customers and success in the marketplace.

As avowed proponents of a strategy before tactics mindset, we help companies and organizations take control of their marketing programs through senior-level strategic thinking.

Value Proposition

We can help your audiences understand what you can do for them easily, compellingly and in a memorable way. The most effective Value Propositions are those that address an actual need in the marketplace that isn’t already being addressed. Think Domino’s Pizza and their 30-minute delivery guarantee. McGill Buckley can help you discover your own unique value proposition and bring it to the marketplace.

Key Marketing Messages

Taking the time to research and write persuasive messages that resonate with your audiences is critical to the ultimate success of your marketing programs. It isn’t enough to simply state what your products or services do. Effective marketing messages are written with the worldviews, wants and wishes of customers and consumers in mind.

Other marketing strategies that McGill Buckley can help with include:

Determining the true benefits that your products and services are delivering to your customers. What you think you are selling and what people want to buy may not always be the same thing.

Developing strategies that you can use to outflank your most daunting competitors. Notice we didn’t say outspend your competition?

Providing objective, channel agnostic guidance in determining where and when you need to be marketing.

Gaining a greater understanding of who your best prospects and customers are resulting in better targetted marketing programs and campaigns
Ultimately, effective marketing strategies will help inform and shape the development of an effective marketing plan.

Talk to us about helping you with marketing strategies that will provide you with competitive advantages in the marketplace.