Getting the right messages to the right audiences, at the right time.
Doing the three seemingly simple things mentioned above is often tougher than it would seem.
While it may appear overly obvious to promote the value of developing a marketing plan, we often come across organizations who are spending thousands if not hundreds of thousands of dollars on marketing with little more than a spreadsheet as their road map. Far too many others cobble together a few of the tactics du jour and call that a marketing plan. These approaches almost never work and in the rare case that they do – it is hard to figure out why.
Marketing plans from McGill Buckley:
McGill Buckley can deliver a finished marketing plan that you can execute on your own, with occasional ongoing involvement from us. In many cases we have been asked to play a lead role in helping the plan come to life.