ideas matter

marketing plans

Getting the right messages to the right audiences, at the right time.


Doing the three seemingly simple things mentioned above is often tougher than it would seem.

While it may appear overly obvious to promote the value of developing a marketing plan, we often come across organizations who are spending thousands if not hundreds of thousands of dollars on marketing with little more than a spreadsheet as their road map. Far too many others cobble together a few of the tactics du jour and call that a marketing plan. These approaches almost never work and in the rare case that they do – it is hard to figure out why.

Marketing plans from McGill Buckley:

Allow everyone to get on the same page in terms of marketing objectives, strategies and tactics. It’s worth noting that lack of buy-in is one of the biggest failings of most marketing plans.

Bring open, objective, market-focused opinions to the planning process. We will never come to the table with our minds already made up about what you need to do.

Help companies and organizations set realistic goals, budgets, schedules and expectations.

Identify barriers to success whether they be financial, human, product, service or market-based.

Will be without fluff, techno babble and filler information. We don’t believe in content-stuffing our marketing plans.

Will be based on the strategies, tactics and tools you need, not what we or others have to sell.

McGill Buckley can deliver a finished marketing plan that you can execute on your own, with occasional ongoing involvement from us.  In many cases we have been asked to play a lead role in helping the plan come to life.


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