ideas matter

marketing audit

Before jumping into the development of a full-blown marketing plan we always recommend the undertaking of a comprehensive audit of an organization’s current marketing situation. In our experience a well-executed marketing audit usually uncovers profound insights, identifies strengths and weaknesses and clarifies where an organization needs to focus its marketing activities.

Our marketing audit process involves face-to-face interviews, historical and competitive research, a look at the numbers, target market analysis and a thorough review of current and past marketing efforts.

Our goal is to answer some of the most fundamental marketing questions including:

Are we focusing our marketing on the right things at the right time?

Do we know what’s really working?

Do we know where we are dropping the ball?

Are we working with realistic budgets and schedules?

Do we have the human resources needed to execute?

Do we have the right marketing skill sets in place?

Are we leaving revenue generation opportunities on the table?

Are we delivering the information that our audiences want?

Do we understand who our best customers are?

Are you being stymied by some of these marketing questions? Perhaps it might be a good idea to talk to McGill Buckley about doing a marketing audit for your organization. You never know what we might uncover.


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