Before jumping into the development of a full-blown marketing plan we always recommend the undertaking of a comprehensive audit of an organization’s current marketing situation. In our experience a well-executed marketing audit usually uncovers profound insights, identifies strengths and weaknesses and clarifies where an organization needs to focus its marketing activities.
Our marketing audit process involves face-to-face interviews, historical and competitive research, a look at the numbers, target market analysis and a thorough review of current and past marketing efforts.
Our goal is to answer some of the most fundamental marketing questions including:
Are you being stymied by some of these marketing questions? Perhaps it might be a good idea to talk to McGill Buckley about doing a marketing audit for your organization. You never know what we might uncover.