Categories

Post under category: Brand Strategy

Baffled By Rebranding?

Baffled By Rebranding?

If you are, you’re not alone. In fact, we’re betting you have plenty of company in trying to wrap your head around how to approach a looming rebranding project. As a branding agency, we get quite a few inquiries about possible rebranding projects. Every story is slightly different. Alarmingly, a significant number of people we talk to have no idea what a rebrand could or should involve. What is rebranding? At its Read More

Failure to Brand Launch

Failure to Brand Launch

  Lucky you, You've been tasked with leading an important branding project for your company. Visions of glory and kudos dance in your head. You look forward to the waves of adulation coming your way. Months later you're exhausted and the kudos never came. Your brand launch became more of a brand meltdown. What went wrong? Allow us dear reader to offer up five of an almost infinite list of distinct possibilities. You did it for the wrong reasons If Read More