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Post under category: Brand Strategy

Spring cleaning for brands

Spring cleaning for brands

A few weeks ago, it seemed like Winter in Ottawa would never end. Survival mode along with our furnaces kicked in daily. But now that the warmer weather is here with some encouraging regularity, it's time to put some spring back in our steps and our brands. While we believe that your brand is something that requires daily care, let's look at three areas of your brand that may need freshening Read More

Baffled By Rebranding?

Baffled By Rebranding?

If you are, you’re not alone. In fact, we’re betting you have plenty of company in trying to wrap your head around how to approach a looming rebranding project. As a branding agency, we get quite a few inquiries about possible rebranding projects. Every story is slightly different. Alarmingly, a significant number of people we talk to have no idea what a rebrand could or should involve. What is rebranding? At its Read More

Failure to Brand Launch

Failure to Brand Launch

  Lucky you, You've been tasked with leading an important branding project for your company. Visions of glory and kudos dance in your head. You look forward to the waves of adulation coming your way. Months later you're exhausted and the kudos never came. Your brand launch became more of a brand meltdown. What went wrong? Allow us dear reader to offer up five of an almost infinite list of distinct possibilities. You did it for the wrong reasons If Read More