ideas matter

brand development

Forgive us for being a tad contrary but we believe that developing an effective brand goes well beyond designing a logo and slapping it on everything you can think of.

Far too many organizations begin and end their brand development efforts with a logo. And we think that’s a mistake. It’s also probably a reason why so many brand development projects leave folks feeling let down.

Our approach to brand development is comprehensive. It considers not just the brand identity but also all the other key elements that should work in perfect harmony. Things like words, language and the visual systems behind the brand.

Our objective is always to help you develop a brand with substance, meaning and relevance to you and your target audiences.

Our brand development services typically include:

Brand Messaging – the words and language that help define and describe your brand.

Brand Name – a memorable and appropriate moniker.

Brand Identity – a logo or word mark.

Brand Look and Feel – a unique visual style for imagery and typography.

Brand Architecture – naming structures for products and services.

Brand Colour Palette – the suite of colours that will used in traditional and digital design.

Brand Guidelines – a concise yet comprehensive blueprint for the brand do’s and don’ts.


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