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Spring cleaning for brands

Spring cleaning for brands

A few weeks ago, it seemed like Winter in Ottawa would never end. Survival mode along with our furnaces kicked in daily. But now that the warmer weather is here with some encouraging regularity, it's time to put some spring back in our steps and our brands. While we believe that your brand is something that requires daily care, let's look at three areas of your brand that may need freshening Read More

Putting a Price on Marketing Advice

Putting a Price on Marketing Advice

are you shopping for price instead of results? At least a couple of times a month we receive a particular type of inquiry through our website. While the words always differ slightly, the gist is still the same - "we are looking for help/advice/guidance, etc., in marketing/branding/advertising, etc., how much do you charge?" Our usual response is - that's a hard question to answer without finding out a little more about your situation, would Read More

Baffled By Rebranding?

Baffled By Rebranding?

If you are, you’re not alone. In fact, we’re betting you have plenty of company in trying to wrap your head around how to approach a looming rebranding project. As a branding agency, we get quite a few inquiries about possible rebranding projects. Every story is slightly different. Alarmingly, a significant number of people we talk to have no idea what a rebrand could or should involve. What is rebranding? At its Read More