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Post under category: Branding

Baffled By Rebranding?

Baffled By Rebranding?

If you are, you’re not alone. In fact, we’re betting you have plenty of company in trying to wrap your head around how to approach a looming rebranding project. As a branding agency, we get quite a few inquiries about possible rebranding projects. Every story is slightly different. Alarmingly, a significant number of people we talk to have no idea what a rebrand could or should involve. What is rebranding? At its Read More

Failure to Brand Launch

Failure to Brand Launch

  Lucky you, You've been tasked with leading an important branding project for your company. Visions of glory and kudos dance in your head. You look forward to the waves of adulation coming your way. Months later you're exhausted and the kudos never came. Your brand launch became more of a brand meltdown. What went wrong? Allow us dear reader to offer up five of an almost infinite list of distinct possibilities. You did it for the wrong reasons If Read More

How Non-Profit Brands Are Different

How Non-Profit Brands Are Different

  Recently we were invited to speak at a breakfast meeting of some of Ottawa's leading charitable foundations. Our topic was - branding your not-for-profit organization. In the august audience were senior executives of non-profit organizations many of who were accompanied by members of their board of directors. We knew some of them including a handful of our own clients. Many we did not know at all. It was a scenario rife Read More

Brand Messaging In The Mirror

Brand Messaging In The Mirror

  Recently while perusing a website about affirmations (don’t ask) we came across an exercise that struck us as being entirely applicable and even appropriate for brand messaging. Aptly named the mirror technique this particular exercise implores affirmation aficionados to gaze intently into a mirror and repeat their carefully chosen positive pronouncements with gusto. Apparently the key to this exercise is to be able to deeply believe and adopt these statements as Read More

Brands of Confusion

Brands of Confusion

  With apologies to those Motown hit makers The Temptations for openly (but lovingly) ripping off the title of their classic song from the early 1970’s for the title of this post, we feel the need to talk about confusion in the world of branding. To put it simply, brand confusion is running wild these days with almost as many definitions of what branding is as there are brands. We witness brand Read More